Case Study
It seems these days everyone is talking about how great they are in internet marketing and making a lot of claims, unfortunately, not many agencies live up to these claims, we do. We like to walk softly and carry a big stick and our current clients know the results we get them but here is one of them.
Please note: This client, like many of ours, have NDA’s with us and wish to remain anonymous. With some ad click spends well over $50,000 a month, hopefully you can respect why. We have many other case studies to share as well as proof of our outstanding results.
Year To Date Performance Overview:
For a prominent southern California divorce attorney, on the Pay per click side, we were able to significantly lower their CPA (cost per acquisition) and Google AdWords costs while maintaining solid conversion volume. They are in a very competitive local market, as most divorce attorneys are, so we had to find the “sweet spot” in order to not overspend beyond the point of diminishing returns.
With a similar set of keywords in a small market, there is only so many leads to be had at an acceptable CPA. We lowered cost by 24% with conversion volume only down by 3.86% year over year. The click volume is down 56.6% while the average CPC (cost per click) is up significantly. This means that we are paying more for the clicks that convert while eliminating clicks that don’t. We focus on driving qualified traffic that converts to your website at the lowest cost possible. This means taking into account dozens of factors and taking advantage of the tools available to us to maximize return, including new AI tools.
On the SEO side, we achieved over 46 top 10 rankings on Google for their main keywords thus driving many calls as well.
If these are the results you would like to see for your firm, give us a call today to talk to a marketing specialist and review our services. 844 37 LEADS / 844 375 3237